Food Schema
Campaign - Guilty
Pleasures – Spoil yourself during the holidays!
Product – Spiced
Pumpkin Pie
Negative -Bad diet leads
to obesity and health issues
Market ideas –
Positive family and cultural ideologies, happy holidays, comfort food, diet
after the holidays, healthy options/substitutes. Smells like grandmas
kitchen. Looks like a feast fit for
royalty. Tastes like a cloud of heavenly
spice.
Colors – Brown,
green, orange, red
Images: pumpkins,
leaves, fall/autom décor’
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