Wednesday, October 30, 2013

Understanding Consumer Behavior


Consumerism is a large topic involving social and economic order.  In our culture, consumerism is EVERYWHERE!  Now that I think about it, the only places I go where I’m not bombarded by the urge to consume are when I go walk on the beach or hike in the Santa Cruz Mountains!  I often wish that I didn’t live in such a consumerist culture, but then again…I’m sure that I would miss it terribly if I didn’t have the opportunity to buy something I wanted or needed.

Thinking of human behavior related to consumerisms is an even more involved topic!  When I break it down I note that social forces have a huge impact on consumerism. Trends within different cultures and subcultures are largely shaped by what our media culture influences us to desire or feel the need to have. 

In Santa Cruz, my hometown – the surf culture is very highly valued and it’s common to see people wearing surf brand clothing even though they do not surf.  Likewise, in larger cities brand names are highly regarded, and it’s common to see the majority wearing brands like; Gucci and Prada. 

To be honest, I’m not a very good consumer!  I shop mostly at second hand stores!  I do however remember a Hershey’s candy bar that was delicious, but for some reason it’s shelf life was extremely short. 



In my 3rd link the writer states; But then the taste of Cookies ‘n’ Mint bars changed. Long before Hershey’s stopped making them, they seemed to go bad. 

I find this very interesting, because I felt the same way!!!  The quality of the product changed, for the worse and I believe that is why people stopped consuming then, leading to it’s untimely doom!


Another theory is that the candy bar was mass-produced and overtime they went “bad” after being on the shelf for a long period of time. Either way, consumers stopped buying them and as a result, Hershey’s discontinued their production.  What a tragedy!











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