Semiotics is the study of signs and symbols. Semiotics differs between groups and
cultures. Below are three images with my
own depiction of denotative and connotative meaning based on semiotics. Denotation looks at the images literal
description while the connotative perspective looks at the abstract meaning.
This is an ad for the Body Art & Graffiti Expo
uShaka Village Walk in 2007.
I find this image
very captivation and interesting. The
striking bright orange color caught my eye right off the bat. It’s obviously an image of a clown fish
painted on a person’s hand and wrist.
The art is very well done, looking very lifelike. The obvious denotation (literal meaning) is;
body art advertising as a product. The connotation (abstract meaning) is; the
fish is a hand and the hand is a fish! I
think the connotative meaning draws a lot of people in because many people,
groups and cultures can relate to and identify with body art. Also, many people relate to dress-up and
dressing in costume!
This is the J’Adore
Perfume ad with Chrlize Theron. The
commercial advertisement is very seductive and incredibly captivating. Charlize Theron is a very well known A list actress
and known for her beauty. This
commercial uses her beauty and sex appeal to brand the product and sell
it. The denotation in this ad is;
perfume advertisement. The connotative
meaning with in the message is; sex, luxury, seduction and wealth. I like this ad for it’s captivating
qualities.
This is a billboard
ad for Roaring Camp Railroads in Felton, CA.
The image is of children on a train with giant Redwoods in the
background. The denotative meaning in
this ad is; Daily Train Tours. The
connotative meaning in this ad is; train tours are great for children and the
whole family.
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